Donations were doubled to help us combat loneliness and isolation experienced by older people in our community.

This December, Link Age Southwark was selected to take part in The Big Give Christmas Challenge 2020, the UK's biggest online match-funding campaign. We are thrilled to announce that we beat our target goal of £24,000 and raised an incredible £31,025, thanks to the generosity of you, our supporters! 

We would not have been able to achieve this without you. A special thanks also goes to our fantastic individual sponsors and our Big Give Champion, The Julia and Hans Rausing Trust, who pledged their support to match-fund donations made up until our target was reached. 

These vital funds will enable us to diversify the way we offer our social and activity groups for older people and people living with dementia, to include face-to-face, online platforms and conference calling.

Six of our groups are now being held online, but we can't stop there. We want to reduce loneliness and isolation experienced by older people and those living with a diagnosis of dementia, ultimately ensuring nobody is excluded in our community. As government guidelines continue to change, it is essential for us to adapt and expand the way we offer our groups to those we work with.

The feedback we receive from our service user evaluations confirm that our groups have a clear social function and increase attendee’s energy levels. Last year alone, we ran 26 groups who met 758 times, with a record 6,160 attendees in total. 96% of group members reported they were either happy or very happy with our groups, with one member saying, “Group session gives me a big uplift. We sing and talk. It’s nice to socialise.” Another member’s husband commented on the impact the musical group has on his wife, who lives with dementia; “She used to love music […] and the group helps her to connect some way through music.”

Thanks to The Big Give Christmas Challenge, we will be able to reach more older people across Southwark, ultimately reducing loneliness, improving health and wellbeing, and making communities stronger.